“You don’t have a choice now: In this economy, your ads have to generate sales or at least leads. You get no Brownie points for nice ads. David Fowler’s book is an unvarnished step-by-step guide on how to get results in newspaper ads. Use it.”
-Jon Spoelstra President, Mandalay Sports Entertainment
Best Selling Author, “Ice to the Eskimos” and “Marketing Outrageously”
“Buy this book because it will show you conclusively why everything you thought you knew about effective newspaper advertising was, and is, dead WRONG. Read and absorb this book if you want your ads to make money—a LOT of MONEY–for your newspaper and your advertisers!”
-Tony Allegretti President, California Newspaper Publishers Assn.
In the ad workshops I present to media companies, ad agencies, marketing firms and business owners, I start by asking a question that sets the stage for creating more effective ads.
It also catches people a off guard because they really haven’t thought much about the question before. Or the answer.
I’d like to start by asking [...]
Over the years I’ve learned that there is an interesting connection between a business owner’s comfort zone (defined in one Wikipedia definition as “the limited set of behaviors and environments that a person can engage in without becoming anxious”), and the results their advertising produces.
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