Welcome to DavidFowlerAds.com. The site is dedicated to marketers interested in newspaper ads and print advertising for the purpose of increasing sales. The site is maintained by David Fowler, the author of Ultimate Moneymaking Newspaper Ads.
The goal of the site and the book is simple - to help marketers increase sales via newspaper ads. Consider the following research uncovered by Scarborough Research regarding newspaper and print advertising:
74% of the general population of US adults read a newspaper (as of November, 2009). And the number increases to well over 84% of US adults with a college degree.
The potential of a successful newspaper advertising campaign in huge and this holds truer than ever today. Why?
-every modern business is utilizing pay per click advertising but print and newspaper advertising is ignored.
BENEFIT: play where your competitors are not.
-newspaper advertising is still the most efficient way to reach your local market.
BENEFIT: own the local market.
-newspaper advertising costs are declining.
BENEFIT: bargain priced marketing in an arena where the competitors are absent.
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“You don’t have a choice now: In this economy, your ads have to generate sales or at least leads. You get no Brownie points for nice ads. David Fowler’s book is an unvarnished step-by-step guide on how to get results in newspaper ads. Use it.”
-Jon Spoelstra President, Mandalay Sports Entertainment
Best Selling Author, “Ice to the Eskimos” and “Marketing Outrageously”
“Buy this book because it will show you conclusively why everything you thought you knew about effective newspaper advertising was, and is, dead WRONG. Read and absorb this book if you want your ads to make money—a LOT of MONEY–for your newspaper and your advertisers!”
-Tony Allegretti President, California Newspaper Publishers Assn.
In the ad workshops I present to media companies, ad agencies, marketing firms and business owners, I start by asking a question that sets the stage for creating more effective ads.
It also catches people a off guard because they really haven’t thought much about the question before. Or the answer.
I’d like to start by asking [...]
Over the years I’ve learned that there is an interesting connection between a business owner’s comfort zone (defined in one Wikipedia definition as “the limited set of behaviors and environments that a person can engage in without becoming anxious”), and the results their advertising produces.
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