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	<title>David Fowler Ads</title>
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	<pubDate>Mon, 08 Feb 2010 21:06:02 +0000</pubDate>
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		<title>What is an ad? Newsletter June 2009</title>
		<link>http://davidfowlerads.com/2009/07/02/what-is-an-ad-newsletter-june-2009/%</link>
		<comments>http://davidfowlerads.com/2009/07/02/what-is-an-ad-newsletter-june-2009/%#comments</comments>
		<pubDate>Thu, 02 Jul 2009 18:55:42 +0000</pubDate>
		<dc:creator>David Fowler</dc:creator>
		
		<category><![CDATA[Creating Offers]]></category>

		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Newsletters]]></category>

		<category><![CDATA[Ad tricks]]></category>

		<category><![CDATA[Bribes]]></category>

		<guid isPermaLink="false">http://davidfowlerads.com/?p=1076</guid>
		<description><![CDATA[In the ad workshops I present to media companies, ad agencies, marketing firms and business owners, I start by asking a question that sets the stage for creating more effective ads.
It also catches people a off guard because they really haven&#8217;t thought much about the question before.  Or the answer.
I&#8217;d like to start by asking [...]]]></description>
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		<title>Want to improve your ads? Expand your comfort zone.</title>
		<link>http://davidfowlerads.com/2009/04/05/want-to-improve-your-ads-expand-your-comfort-zone/%</link>
		<comments>http://davidfowlerads.com/2009/04/05/want-to-improve-your-ads-expand-your-comfort-zone/%#comments</comments>
		<pubDate>Sun, 05 Apr 2009 21:47:33 +0000</pubDate>
		<dc:creator>David Fowler</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Increase Sales]]></category>

		<category><![CDATA[Marketing and Money]]></category>

		<category><![CDATA[Newspaper Ads]]></category>

		<category><![CDATA[Risk]]></category>

		<category><![CDATA[Secrets]]></category>

		<guid isPermaLink="false">http://davidfowlerads.com/?p=894</guid>
		<description><![CDATA[Over the years I've learned that there is an interesting connection between a business owner's comfort zone (defined in one Wikipedia definition as "the limited set of behaviors and environments that a person can engage in without becoming anxious"), and the results their advertising produces.]]></description>
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		<title>Want more effective ads? Then fix your niche</title>
		<link>http://davidfowlerads.com/2009/02/11/want-more-effective-ads-then-fix-your-niche/%</link>
		<comments>http://davidfowlerads.com/2009/02/11/want-more-effective-ads-then-fix-your-niche/%#comments</comments>
		<pubDate>Wed, 11 Feb 2009 05:29:03 +0000</pubDate>
		<dc:creator>David Fowler</dc:creator>
		
		<category><![CDATA[Featured]]></category>

		<category><![CDATA[Increase Sales]]></category>

		<category><![CDATA[Company Image]]></category>

		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://davidfowlerads.com/?p=614</guid>
		<description><![CDATA[The niche your business owns is your most important marketing strategy. You niche is responsible for attracting customers, separating you from the herd of other competing businesses and making your business money. 

It’s much easier to create effective ads if your niche is truly “magnetic”.  That’s because...
 ]]></description>
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