Translator
Let the Nation’s Top Newspaper
Copywriter and Designer Create Your
Next Ad Campaign… and I’ll Beat Your
Last Results By at Least 100%–
Most Likely More
FACT! Most of the newspaper ads I create generate 200%, 300% even 500% bigger response rates than the previous ad I’m judged against.
What results you can expect
when I write and design your newspaper ads:
First off, let’s talk about the end results of letting me create your ads:
As stated above, you can expect at least 100% more response than your last ad—regardless of the state of the economy. How much is that worth?
You can expect an un-heard of low customer acquisition cost.
You can expect a steady stream of prospects to fill your sales pipeline (especially if you run a series, or campaign, of related ads).
You can expect to get more qualified prospects who actually want to spend
more money with your business over time.
You can expect to relax when it come to generating leads and sales to your business; and that means you can finally spend your time and energy doing the things that really matter most—like running your business.
Dear Savvy Business Owner,
Let me guess. You’re either reading this because the newspaper ads produced by your ad agency stink; or because the “crack” marketing consultant you hired to help you with your ads isn’t so “crack” after all; or because the advice of your newspaper sales rep was the equivalent of flushing your ad money down the toilet…again.
I’m also going to assume you’re here because your prospects read newspapers and you’re determined to see your ads produce real, tangible results you can feel.
And they have to produce positive ROI right now.
So, am I close? Well if you’re nodding (or at least agreeing), you’ve come to the right place. I AM the guy you want writing and creating your newspaper ads.
Not just because many of the world’s top marketers think I’m the “go-to” newspaper ad guy.
Not just because I consult to hundreds of newspapers and their advertisers.
And not just because I write books about successful newspaper advertising… like my newest book here titled, “Ultimate Moneymaking Newspaper Ads”. (It’s a follow-up to my best-selling book, “Newspaper Ads That Make Sales Jump!”)
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The one and only reason you want to hire me is because…
I can guarantee you results
No equivocation. No sneaky backdoor “outs”. I just simply (and in writing) guarantee you that I can and will increase your leads by a minimum of 100% over your last newspaper ad. (And yes, you need to show me proof of your ads last results so I know what I’m beating. (See my Guarantee below).
So I’m either an idiot for making such a bold promise or I’m confident in my abilities to create ads that outperform yours.
In all humility, I’m actually very good.
But I should be. After 26 years of creating newspaper (and print) ads I’ve learned more about the art and science of creating highly effective newspaper ads than pretty much anyone on earth.
For example, I’ve learned that “advertorial” headlines work far more effectively than the “hip and cool Madison Avenue” headlines that are supposed to be the hallmarks of a great ad—but aren’t at all.
I’ve learned that if you give your prospects a legitimate and powerful “reason why” you’re presenting your offer at this time, you’ll dramatically increase your results because your credibility will skyrocket.
I’ve also learned to write offers that are so powerful that your prospects will either jam your phone lines, and line up at your doorstep or regret for the rest of their lives that they don’t stop what they’re doing and take advantage of your offer now.
And I’ve learned how to get your prospect emotionally involved with your “call to action phrase” so that they can’t (or won’t) say “no” because the incentives, the freebies, the gifts, and the premiums I pack into it are just too good to pass up.
Plus I’ve learned how to pile on the credibility that proves every product claim (whether you’re using testimonials from recognized experts, facts, data, charts, graphs, the media or the testimonials of your customers). As well as how to anticipate and vaporize every objection your prospect could possibly have to buying your product from you …right now.
Then there’s how I know just what amount of copy to use to best present and sell your products and services. (This is a huge decision by the way).
And one of the most important ad elements I’ve learned to master is knowing exactly how to package a powerful sales presentation into an equally powerful ad design.
I’m talking about how to create a layout that passes as an editorial—an ad layout that will dramatically increase your ads response rates by 500% or more over the traditional ads you see in the newspaper.
But the killer “secret weapon” that really separates me from the other copywriter “generalists” is…
I will match your ad’s message to the specific “mind set” the newspaper reader is in while they’re reading.
At first glance this may not seem like a thunderous insight.
But it’s huge.
Did you know that the typical newspaper reader doesn’t first “read” the pages of the newspaper? No—they scan. And they scan an average page for about 3 seconds on the lookout for words and pictures that interest and reward them.
If your ad is going to prosper and generate massive leads and sales in the newspaper environment, it needs to tap into the reader’ mind set with very specific copy and layout elements that first slow down, and then stop, the speeding, scanning reader.
Even a well written ad can fail in the newspaper’s “scanning environment” unless key “trigger” words and graphics strategies are used to reward the reader.
You can bet that when I write and design your ads I adopt your message to “scanners”. And I use pictures and words that (quickly) interrupt their thinking pattern by engaging them in something more interesting than what they’re thinking—YOUR ad’s offer.
But I don’t stop there. I close the deal with copy that evaporates whatever resistance there may be left so that mere prospects become paying customers.
Success isn’t for everyone: because even though my ads produce huge response rates, some people argue with my methods
One of the biggest criticisms I get from some people is they don’t think my ads look like “ads”. I hear that they don’t look glitzy enough. That they’re not humorous or witty enough.
Sure, that’s true. My ads are different than most other ads you see in the newspaper.
But it’s taken years of trial and error to learn that the less your ad looks like an ad, the better your response rates and sales will be.
But here’s the deal. I think of my work in very simple terms: You want a lot more leads and sales; and I know how to generate them.
So if we do decide to work together, I require that you let me create your ads using my proven ad strategies. Because my ad strategies WORK. …and yours probably don’t or you wouldn’t be here.
Below are 6 of the 10 most important principles I use in writing and designing ads…(I’ll email you all 10 strategies before we start).
| 1. Know the purpose of your ad. The purpose of your ad is to “acquire” a qualified lead—for the least amount of money—in order to populate your database with their contact info. (Your then use your database to sell your customers consistently, over their lifetime.)
2. Target the “ideal” customer. Your “ideal” customer is one who currently buys products or services like yours; they have the desire, motivation, money and authority to buy from you now. I’ll target your offer and headline to them and them only. 3. Use an “irresistible” offer to “ethically bribe” and attract new prospects. To grow you need a steady-stream of new clients. I attract them with offers like FREE trials, FREE samples, FREE Classes, Sessions or Advice. The key is to offer something your target customer feels is valuable while removing the risk associated with trying you. 4. Give an additional reward for responding to the ad. A second “free” offer in your ad work like gangbusters to get fence-sitter over the edge. Add a gift or prize just for calling or visiting and more people will. Example: Call 555-0000 before Saturday and receive a free gold necklace when you visit…a $37 value. But hurry, there’s only 50 in stock. No purchase necessary”. 5. Use a tracking device in your ad. I will help you to determine if it’s best to use a redeemable coupon, a dedicated phone number or invite prospects to bring the ad with them. Tracking not only tells you how many prospects responded to your ad, it gives clues on how to improve ad results and sales in the future. 6. Use a layout that looks more like an editorial than an ad. Here’s a “secret” very few ad creators know. Research verifies if your ad looks more like the editorial style of the paper you’ll actually get a 500% higher response rate than if your ad looks like “an ad.” Newspaper readers trust the “editorial” look more than they trust the look of an ad offering a sales pitch. |
Here’s My You-Can’t-Possibly-Lose “Guarantee”
I don’t know any ad designer, copywriter or ad agency in the country who feels secure enough in their ability to guarantee (a minimum of) TWICE the number of responses as your last ad. But I do. I’m secure and confident enough to back my work completely. In writing.
YOUR 100% AD SUCCESS GUARANTEE
I will write and design your next newspaper ad using my proven ad strategies and I promise the new ad will generate at least 100% greater response than your last ad. (Say your last ad got 75 responses; the ad I create will bring you a minimum of 150 responses.) Just show me proof of your ads response, prior to our beginning work, and I’ll give you—in writing—how many leads you can expect. And if my ads don’t work:
1. I’ll either re-write your ad for free until it does hit the numbers we agreed on, or
2. I’ll send your money back.
My fees
True I’m not the cheapest copywriter / ad designer you’ll find; but I’m probably the most effective; and the results my ads generate actually makes me a bargain.
Here are my fees. If you ad is smaller than a quarter page I still charge the quarter page rate.
| Type of ad | Copywriting Only | Copywriting & Design |
| Full Page Print Ad | $2,500 | $3,000 |
| Three Qtr Page Print Ad | $2,000 | $2,500 |
| Half Page Print Ad | $1,800 | $2,200 |
| Quarter Page Print Ad | $1,500 | $1,800 |
My Terms & Conditions
The fact is, I am not for everyone. While many of my ads get “off the chart” response rates, still not everyone embraces my methods or strategies. And because life is short, I only choose to work with people who DO embrace my strategies and sign-off on my “Ad Strategy Agreement”. If you’re interested in contacting me, please click on, and review the agreement first.
I’m also not the person you should contact if:
- You want me to write for the adult industry.
- You want me to write about a product that is illegal…or write things that misrepresent your product.
- You want me to generate valuable leads to your business but you don’t want to pay me what I’m worth to a generate those new leads and sales.
I only have 2 policies…they are:
- You can have up to two revisions to your ad within the first 30-days after completion. Revisions are tweaks and adjustments to the existing copy. They are not the addition of new materials, or a change in strategy or design. Major changes such as those are a new project, and incur a new fee.
- If for some reason you have a change in circumstance and decide to cancel your ad before the copy or design is completed, there’s a 50% kill fee (50% of the
entire project fee) incurred. However, depending on circumstances, I may agree to apply fees already paid to a new project.
How will we work together?
I’m very easy to work with. And as you’ll see that I’m nice enough, listen thoroughly, have a lot of great ideas and advice; but most importantly, I’m dependable. We can work by email, phone, or we can do this by snail mail.
Below you’ll find a simple questionnaire to fill out. This lets me know what your expectations are and whether I can meet them or not. Once we’re on the same page, I’ll forward you an Agreement Form that you sign and return to me; also at that time you overnight me a 50% deposit check.
Time permitting, I generally turn ads around within a week. Of course if it’s a series of ads or a campaign you’re after, this could take longer. After I have written and designed your ads I’ll forward them to you via an email attachment. I also require that your final payment be made before the ads are sent and that you overnight payment to my office.
If you’re ready to begin…
Please fill out the AD-BUILDER FORM, And if you have more questions send me an email me; I’ll get back to you as soon as I can..
David Fowler
Please Click below to Fill Out the Confidential Form.
